Read Recklessly (One Show Young Ones 2022 Shortlist)
Spotify launched the newest addition to its audio library: books. To cut through the competition with other leading audiobook apps, we gave Gen Z new ways to read that let their curiosity, feelings, and friend groups take them on a reckless deep dive into new narratives.
Contextual ads seized the moment and served up stories that mattered.
Curated audiobook excerpts narrated social reels and linked users to books.
We used iBeacon technology to suggest the most relevant books based on the reader’s location.
